The first step in launching an effective professional services marketing program is creating a strategic marketing plan. A strategic marketing plan:
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Establishes your objectives—and a road map for reaching them
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Turns ideas into tactics
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Allows you to allocate your marketing resources efficiently
Expert Presence has a proven process for working with professional services firms to develop a strategic marketing plan. First, we learn from you your business-development goals and assemble information about your past marketing efforts, your competitors and trends in your field and your distinguishing features. Then we create a comprehensive strategy for achieving your goals that includes:
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Quantified objectives
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Strategies
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Timetable
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Budget
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Division of responsibilities
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Measurement
Our clients typically ask us to work with them to implement the plan, but you can also proceed on your own. If it’s time to take a more strategic approach to your marketing, please give us a call today.
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